First things first! Thanks for taking the time to get to know us here at Forty1Ten Apparel !

Our brand literally started around the dinner table at a family get together here in Houston, Texas. Our conversation was about wanting to build a business that believes in God, Family, and just plain doing what's Right! That includes supporting our Military and First Responders! We all agreed that we only want to carry quality items that WE would want to wear ourselves and we are a picky!  

Next we chose a name that has always held special meaning for all of us. The Bible verse that keeps us strong and gives us peace in times of struggle. The verse that makes us bold in our faith and hopeful for the future not just for ourselves, but for future generations.


Isaiah 41:10 

So do not fear, for I am with you;

Do not be dismayed, for I am your God.

I will strengthen you and help you;

I will uphold you with my righteous right hand.


The Name Forty1Ten Apparel Was born and our Logo was created! The mountains represent struggles everyone faces in daily life, the gold rays represent the victory, peace, and Joy of knowing God has your back! The 89 and 90 represent the other reason this all started, Family. Forty1Ten is our reminder to stay strong!

We are dedicated to making the best products possible! We truly hope that when you wear our gear it is your favorite because of the great quality and comfort. More importantly, we want it to remind you to be Bold and brave! Do not be fearful or upset because God has your back!

Forty1Ten Apparel Logo